About Aunty Charmaine
Charmaine Carraway — Founder of Soultribe Media
From Huffington to Healer
A lifelong truth-teller and heart-holder, Charmaine Carraway — known to her community as Aunty Charmaine — has spent decades standing at the intersection of humanity, ancestral healing, and hard-earned wisdom. Before launching Soultribe Media, Aunty served as a contributor to The Huffington Post, where her bold, unfiltered voice uplifted the stories others were too afraid to tell. From global injustices to intimate sister wounds, Aunty used her pen like a lantern — shining light where shame and silence once lived.
She then stepped into global advocacy as a UN Ambassador to UN Women, where she taught women in Africa the power of ownership — not just of business, but of self. Her impact rippled far beyond boardrooms and workshops. She built something sacred: belief.
As the founder of TheVisionaryWoman.com, Aunty Charmaine interviewed icons and innovators alike — from Angela Nazarian to Her Excellency Dr. Sara Al Madani — amplifying women's voices while confronting cultural myths that pit us against one another. She dismantled the "mean girl" archetype, called out systems that thrived on our silence, and built spaces that made truth feel like home.
In 2020, after decades of global leadership and deep reflection, Aunty Charmaine followed Spirit's nudge and founded Beads & Potions The Mystikal Apothecary — a sacred offering rooted in ancestral reverence. Guided by the teachings of her grandmothers, she reconnected to spiritual wellness practices that center wholeness, not performance. From spiritual baths to intentional coaching, Aunty created a space where ritual becomes refuge. This wasn't a rebrand. This was a rebirth.
Lotus/Peace Bath
$44.00
Peace Be Still Tea
$27.00
Insight Fixed Candle
$44.00
Aunty realized something vital — she couldn't find the kind of soul-filling, truth-telling, spiritually grounded media she needed to feel whole. So, like every visionary before her, she created it.
Soultribe Media is Aunty's offering to the collective. As Chief Creative Officer (CCO), she fuses decades of journalism, ancestral wisdom, and practical spirituality into storytelling that heals. It's media with a mission. Content with a conscience. Soul-led journeywork wrapped in love, clarity, and conviction.
Here, we don't chase trends — we tend to the truth.
Aunty Charmaine isn't just a media maven or spiritual mentor. She's a movement. A mirror. A living archive of what it looks like when a woman answers her calling again and again.
With a background in psychology, over a decade of spiritual growth work, and seven years building one of the most authentic conscious communities in the digital space, Aunty Charmaine brings both the credentials and the lived experience to every room she enters. She is an expert in practical spirituality, human justice, and the sacred art of human connection — pushing conversations forward with grace, clarity, and zero fluff.
Aunty Charmaine is available for Speaking Engagements, Panel Discussions, Brand and Content Collaborations, and Advisory Roles rooted in social impact, conscious media, and spiritual entrepreneurship. If your stage, platform, or organization is ready for a voice that is both grounded and fearless — she is ready for you.
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