About Auntie Charmaine
Founder of Sould Tribe Media
Auntie Charmaine is not new to this - she's true to this
Soultribe, come sit down and breathe. Let me tell you about our Auntie.
From Huffington to Healer
A lifelong truth-teller and heart-holder, Auntie Charmaine has spent decades standing at the intersection of humanity, healing, and hard-earned wisdom. Before launching Soul Tribe Media, Auntie served as a writer for The Huffington Post, where her bold, unfiltered voice uplifted the stories others were too afraid to tell. From global injustices to intimate sister wounds, Auntie used her pen like a lantern—shining light where shame and silence once lived.
The Visionary Woman
She then stepped into global advocacy as a UN Ambassador to UN Women, where she taught women in Africa the power of ownership—not just of business, but of self. Her impact rippled far beyond boardrooms and workshops. She built something sacred: belief.
As the founder of TheVisionaryWoman.com, Auntie Charmaine interviewed icons and innovators alike—from Angela Nazarian to Her Excellency Dr. Sara Al Madani—amplifying women’s voices while confronting cultural myths that pit us against one another. She dismantled the “mean girl” archetype, called out systems that thrived on our silence, and built spaces that made truth feel like home.
When Spirit Called, She Answered
In 2020, after decades of global leadership and deep reflection, Auntie Charmaine followed Spirit’s nudge and founded BeadsandPotions.com—a mystical apothecary and sacred offering rooted in ancestral reverence. Guided by the teachings of her grandmothers, she reconnected to spiritual practices that center wholeness, not performance. From spiritual baths to intentional coaching, Auntie created a space where ritual becomes refuge. This wasn’t a rebrand. This was a rebirth.
From Journalism to Journeywork:
Soul Tribe Media Is Born
Auntie realized something vital—she couldn’t find the kind of soul-filling, truth-telling, spiritually grounded media she needed to feel whole. So, like every visionary before her, she created it.
Soul Tribe Media is Auntie’s offering to the collective. As Chief Creative Officer (CCO), she fuses decades of journalism, ancestral wisdom, and practical spirituality into storytelling that heals. It’s media with a mission. Content with a conscience. Soul-led strategy wrapped in love, clarity, and conviction.
Here, we don’t chase trends—we tend to the truth.
Legacy in Motion
Auntie Charmaine isn’t just a media maven or spiritual guide. She’s a movement. A mirror. A living archive of what it looks like when a woman answers her calling again and again.
Currently available for:
🌿 Speaking engagements on stages large and intimate—covering practical spirituality, media justice, feminine leadership, ancestral healing, and Black matriarchal wisdom.
🌿 Panel discussions where soul meets strategy—no fluff, no fear, just real talk and sacred solutions.
🌿 Collaborations with aligned brands, networks, and platforms looking to elevate conscious, heart-led storytelling.
🌿 Advisory roles or mentorship programs rooted in social impact, media equity, and spiritual entrepreneurship.
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